How about this: these days there are no scenes or genres, only "aesthetics." A scene implies a physical community in physical architectures, and as such is a fatal slur against the URL everspace and its viral lungs. A genre implies limits, intentions, rules, fixity, and—as every itchy-fingered Facebook commenter knows—is a hateful thing. Nothing exists anyways, not really, only names, only hyperlinks, only patterns that work up to a point and then need an upgrade. Backspace your tearful emojis, hypocrites, it's always been that way; it's just more obvious now that code flows through our arteries rather than squeezes of blood and other smells. But it's not homogenous out there and never will be, the online underground and the cultures tapping its magma are built on a vector field that ripples and clumps together, each blob too quick and continuous for your Dad's rock collection. An aesthetic is not an object, it's a way of looking, a way of finding beauty and sifting experiences, originating with process and behaviour rather than product, or, indeed, a journalist with a butterfly net...
Magic Fades: Push Thru
As the Facebook group curators put it in an interview, "Health Goth is not a lifestyle, it's an exercise in aesthetics. Any publication trying to tell you that Health Goth is about working out has simply taken the two words at face value and opted for a less challenging, and extremely boring alternative." It seems to me that saying that Health Goth is gymming for goths is like saying that cyberpunk is Johnny Rotten doing spreadsheets on a Dell. Let's make something clear: in its original context of the Facebook group and the curators behind it, Health Goth is at a significant remove from music. Health Goth shouldn't be regarded as a musical genre, even if it was given its name by people operating in the online underground music community. What it is is an aesthetic, one that primarily concerns fashion...The roots of hi-tech, and Health Goth in particular, go way back, but gained particular momentum around 2011. As the Facebook curators recognize, Health Goth is just as reflective of aesthetic trends that preceded it as it is constitutive of new ones. Surprisingly, none of the pieces I'd read on Health Goth mentioned the GHE20G0THIK club phenomenon pioneered by Venus X in NYC, which was a major force in associating pop and hip-hop with dark underground weirdness. Organized alongside Hood By Air designer Shayne Oliver (who often performed), the parties provided an early context for Fade to Mind names like Total Freedom and Nguzunguzu, and were attended by a nascent Arca...
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